Hey, I’m Lorne
Currently, I’m the Co-Founder of CulturGenix and Belongify. You can follow that progress real time in my blogs, and podcasts. What I share with you is based on authentic, real world stuff.
And what you might also want to know about me…
50+ years of culture strategy
Lorne’s authority is built on a foundation of respected achievements and a powerful global teaching platform, including his inclusion on the 2020 HRD Global 100 List and receiving the prestigious Canadian Lifetime Achievement Award in 2018. His extensive executive experience spans roles as CEO of two private companies, COO of a public company, VP of Operations for an international sports franchise, and a senior report to the chairman of a Fortune 50 company. As a proven Chief People Officer at ATB Financial, he led the cultural transformation that earned the organization the #1 Best Workplace in Canada designation. His board governance expertise is demonstrated through his membership in the Institute of Corporate Directors and his directorship at FortisAlberta Inc.
Global Educator & Influencer
At Harvard University’s Division of Continuing Education, Lorne has taught "Building Organizational Cultures: A Framework for Leaders" since 2019, earning a 4.85/5 rating from over 600 global executives and establishing it as a trusted program for leaders across all sectors. For six years at the University of Alberta School of Business, he has also shaped new EMBA cohorts with his foundational Culture Program. His entrepreneurial impact is realized as co-founder of CulturGenix, providing strategic culture consulting to global clients, and Belongify, an innovative system that operationalizes culture to drive performance and belonging.
Lorne doesn't just teach culture
Lorne transforms theory into practice through his original systems, like the groundbreaking Culture10 Framework and the scalable Belongify Performance System, which are used by thousands of leaders worldwide to build measurable, high-performing cultures. This client-validated, real-world approach is powered by consistent thought leadership, including his long-running "Culture Talks" podcast and newsletter. An engaging and respected communicator—evidenced by his exceptional ratings at Harvard and the University of Alberta—he is also the author of "The Character Triangle" and a vast library of practical resources. His legacy as a recognized authority is cemented by accolades like the Canadian Lifetime Achievement Award, his role in architecting award-winning workplaces, and his ongoing nomination as a Global Guru. Lorne is the ideal blend of theorist and practitioner: he provides the credentialed inspiration and the proven tools to build culture that delivers results.
“I like setting 10x goals that are based on zooming out years ahead in the spirit of becoming hugely aspirational… It is a badass way of working, and a lot more fun. I challenge you to try it.”
The Art of Storytelling in HR. Human Resources Director, Nov. 2019.
How ATB Financial is Leading Digital Transformation – Starting With Their Culture
Hilton Barbour, May 2018
Hicks on Biz: ATB’s Dave Mowat – Yes he did!
Edmonton Sun, May 2018
ATB Financial: Reimagining work with G Suite
G Suite by Google Cloud, March 2018
Why ATB Financial moved its entire organization to G Suite
TechRepublic, March 2018
Leadership speaker, Lorne Rubis speaks at Dr. Elliott School
The Capital, February 2018
Our Interview with Lorne Rubis, ATB’s Chief Evangelist
The Awakened Company, May 2017
ATB Financial: The rise of the chief evangelist
IT World Canada, January 2017
Hot List 2017: Lorne Rubis
HRM Online, January 2017
Holding Yourself Accountable Inspires Responsibility In Others
Investor’s Business Daily, October 2016
Desk phones going the way of the fax machine
CBC News, July 2016
Alberta’s unemployment rate jumps to 7.9%
Global News, March 2016
Forward Thinking Speaker Series
Edmonton Public Library, November 2015
Best Employers 2016: How they thrive in the face of crisis
Canadian Business, November 2015
Golden Bear
We Are Alberta, November 2015
ATB sees results with storytelling recognition
Canadian HR Reporter, September 2015
Team Spirit: Using a social recognition program
Alberta Venture, June 2014
Is there such a thing as too much transparency?
Financial Post, April 2014
Lead Yourself First: Lorne Rubis, Chief People Officer, ATB Financial Inc.
Argyle Journal, March 2014
Thinking Out Loud
We Are Alberta YouTube, October 2013
The power of a winning record: Leadership lessons from the Detroit Red Wings
ATB Business & Agriculture News, May 2013
Blog Business Success: Lorne Rubis
Blog Talk Radio with Wayne Hulbert, April 2012
Mercer Island author inspires others with ‘Character Triangle’
Mercer Island Reporter, December 2011
